If your product material is professional and appealing, the likelihood of it getting your customers' attention is that much greater. That applies to everything in marketing – whether you are selling candy or corporate office spaces. When Skanska makes a sale, it is a multimillion-crown deal, so of course the material has to be carefully planned, engaging and convincing. That is where Raffinaderiet comes in.
Every building project has a unique story, so figuring out what makes a project special is our first task. CPH Highline is a prestigious project located in Copenhagen. In this case, one story is that the building has a long, green roof patio that tenants can use for recreation, business meetings and more. So we focused on telling the story of the unique opportunities the patio offers. We created a CPH Highline webpage, direct mail material, follow-ups, and on- and offline banners that made the CPH Highline very visible. Consequently office spaces sold very rapidly.
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