Most people think of KMD as a major IT company, affiliated with the Ironman competition and the handling of retirement and salary payments. But this is only part of what KMD does. KMD also has a wide range of CSR-related initiatives – a plethora of great stories they wanted to get out.
Instead of telling the stories from KMD's point of view, we decided to tell them from the perspective of the people who've been positively affected by the CSR initiatives. The tagline of the campaign, "Together we develop Danmark", when we work together, we can achieve so much. Combining all of the stories shows how KMD does so much good, which boosts not only public opinion but also the morale of the KMD employee.
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