Skanska Highline UK

Skanska

The Task

In the summer of 2018 Libratone launched TRACK+. A wireless ultra-compact in-ear headset with ANC and ergonomic fit. For the product launch, they issued an agency pitch for a set of assets to promote the launch and tell the product story to their target audience.

The Solution

The campaign was created with a “Mobile Only” approach consisting of a content strategy spanning both paid and owned channels including social media. The Refinery created more than twenty basic “stories” that were each formatted to a total of over a hundred different versions to fit every possible channel. Instead of creating an overall campaign umbrella focusing on a core story, every story is centered around a single product USP – communicated as a user benefit.

 

Athleisure

With a revitalized Libratone brand look with bright colours and complementary coloured styling generates immediate attention. That attention is then further enhanced with a fashion styling consisting of “athleisure” clothing from contemporary fashion brands – after all it is a headset for the active user.

 

Athleisure

With a revitalized Libratone brand look with bright colours and complementary coloured styling generates immediate attention. That attention is then further enhanced with a fashion styling consisting of “athleisure” clothing from contemporary fashion brands – after all it is a headset for the active user.

 

 

 

Athleisure

With a revitalized Libratone brand look with bright colours and complementary coloured styling generates immediate attention. That attention is then further enhanced with a fashion styling consisting of “athleisure” clothing from contemporary fashion brands – after all it is a headset for the active user.

 

 

Athleisure

With a revitalized Libratone brand look with bright colours and complementary coloured styling generates immediate attention. That attention is then further enhanced with a fashion styling consisting of “athleisure” clothing from contemporary fashion brands – after all it is a headset for the active user.

 

 

Want to know more?

Oliver Kaalund
Consultant