When you need to express product features quickly and memorably, video is the best way to do it. Short to-the-point videos that doesn’t necessarily push the brand image but rather focuses on the product itself are also prime real estate when it comes to product pages on third party resellers like Amazon. That’s why Libratone tasked us to create product videos for every major product launch.
With 3D animations as a basic template we’re allowed to make camera movements that are very difficult or maybe even impossible to recreate with live equipment. This gives us a universe where we can aestheticize the product, display colour variations and also enables us to put particular design aspects or features of every product in focus.
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