In spring 2017, the company behind the car sharing concept Din Bybil, Green Mobility A/S, decided to seek capital for a listing on Nasdaq First North to finance its international growth. A handful of leading investors were on board. The task was to get the last part of the funding in place by raising awareness among private investors.
We chose a 100% digital strategy with banner ads for the private investor segment leading traffic to a landing page with information and stock market prospects. The campaign was executed primarily on dedicated investor sites with retargeting of the target groups through the Adform platform. There were also activities in relevant news forums and social media. The launch was successful and Nasdaq First North welcomed Green Mobility on the stock exchange on June 16, 2017.
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Founder, Strategic Director