Most companies have a lot of meeting activity and one or more meeting rooms with screens and conference equipment. But it can be difficult to find out who is responsible for updating the AV solutions when the technology becomes obsolete. dnp denmark, which is behind the meeting room concept sessions, asked us to develop a campaign that could give the salespeople leads to work with.
Our LinkedIn campaign for sessions, focus on the Danish meeting culture and the roles we all know from meetings: The talking head, Mr. Know-it-all the Multitasker and all the others. In addition to generating leads through the self-test, we use the answers to find out if the company is facing a replacement of meeting equipment.
LEAD GENERATION THROUGH GAMIFICATION
The campaign is designed as a humorous test, where you can immediately get an idea of what meeting culture you have in your own business. Is your culture innovative, social, static or goal oriented? Using screening questions, we also find out if the company is subject to new meeting equipment and we obtain permission to contact them with a competition.
CAMPAIGNABLE SOME CONTENT AND PR ANGLES
The test is designed to collect data that can form the basis for a broader study of the general state of meetings in Danish companies. The study is used in the PR work and as content on session's own SoMe channels.
CONTACT ME IF YOU WANT TO KNOW MORE
Founder, Strategic Director