Q Adapt Headphones Product Launch


The Task

As a part of the Libratone Q Adapt product launch we were tasked to create lifestyle imagery and a launch campaign. The product series that consist of both On-Ear and In-Ear headphones features not only Active Noise Cancellation (ANC) but also Adjustable ANC – the world’s first of its kind. It was important that the photography for the headphones conveyed a strong ambience of noise to show how much of the world is let in or out.

The Solution

We shot four different locations in Los Angeles – all with a varying degree of ambience. We wanted to exaggerate and dramatize the surroundings by visualizing them as sound waves emphasizing the noise levels combined with an almost ignorant blissfulness of silence with our protagonists – all under the headline “Adjust the World”

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Jens Grauslund
Founder, Strategic Director