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The Danish Society of Engineers, IDA

The Task

IDA Management, part of Denmarks leading professional association for technical and science professionals, offers career advice, management training and network activities for engineers. They wanted an image campaign that promoted IDA’s efforts and positioned engineers as the future leaders of Danish enterprises.

The Solution

Surveys conducted by IDA indicated that many engineers and science professionals were not aware of the training and network services provided by IDA Management. To position IDA Management as the leader in Management training programs for engineers we created a new value proposition and image campaign.

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Mette Hegelund
Partner, CEO