With an investment of over 300 mio. SEK Scandlines HH are converting their ferries between Denmark and Sweden to battery power. This is a world’s first! No commercial ferry line of this size has ever done this before – and Scandlines asked us to tell it to the world.
We developed the campaign: "Sail with the current", which introduces the news of the electric-powered ferries in both Denmark and Sweden. The green message is communicated via TVC, print, outdoor, web and SoMe. You can find further information and facts about the project on the campaign site sailwiththecurrent.com
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