Creating successful partnerships

The Task

dnp Denmark is the worldwide large-screen centre of Dai Nippon Printing Co. Ltd. With 65% market share, dnp is the world’s leading supplier of optical projection screens for high quality display solutions. dnp asked us to develop a global partner program that could pave the way for closer relations and an optimal flow of knowledge between dnp and their global network of resellers, distributors and sales reps.

The Solution

We developed a detailed partner program that specified a number of requirements partners must fulfill to receive economic benefits and services. The program was primarily built around an online Partner Zone that facilitates and ensures an ongoing dialogue between dnp and its partners. The Partner Zone also offers access to a variety of online tools and mobile applications – making it easier to guide prospects and sell dnp products.

Want to know more?

Jens Grauslund
Founder, Strategic Director