Campaign Launch

Dansk HøreCenter is a large chain of audiologists with clinics all over Denmark. In conjunction with GN Store Nord's takeover of Dansk HøreCenter, the need for a new communications platform arose to bode for the dwindling return of investment on the media budget.

Based on an intense 3-Month strategy process in close collaboration with Dansk HøreCenter’s management, we created the creative platform "Listen to life – all life”. Media wise we shifted from relying heavily on print to a focus on TV and a response orientated digital presence that was continuously optimized based on the achieved results.

Dansk HøreCenter experienced a 200% increase in inquiries compared to the same period in the previous year – with a spend of only 70% of the budget in the same period.