Being at the forefront in terms of clients' needs and wishes is essential for every business. Instead of making a retrospective report guessing the trends of the future, Codan wanted to create something else – something more contemporary – when determining which CSR initiatives they should organize in the future.
We went straight to the source: the clients. Making them feel heard and included while getting useful information was a clear win-win for everybody. Codan rewarded every social media post regarding the issue with a 10 kr. donation to a cause of each client's choice. The input made it clear that the CSR initiatives closest to Codan's core business were also the most relevant. The campaign won "Best CSR Strategy" at the CSR Awards.
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