The Beltone Legend is the most advanced hearing aid device in the Beltone line. It gives users the opportunity to adjust the device to precisely the desired effect they need. These options for customisation needed to lead the communication – and the hearing aid and the global campaign needed to be loud and clear.
By creating several different cases, we were able to make each case link directly to a specific segment. This made it easy for each and every customer to relate to the product and its unique features, no matter which country they were living in. We launched a successful and engaging international, cross-platform campaign that reached every type of hearing aid user.
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Founder, Strategic Director