The client came to us with a brand new product; an anti stress ring for young people. They needed a go-to-market strategy, packaging design, a communication platform – and they needed a name!
We named the ring; “Inspirering” and developed an iconic creative concept and a contemporary visual style that engages with the young audience. We spread the word via SoMe using celebrity influencers and trendsetting bloggers. And it didn’t take long before Inspirering was a household name within the target audience.
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