Dansk version

What does it cost to wait for a sick employee?

THE CLIENT

Falck Healthcare

THE CHALLENGE

Getting HR Managers to realize that it makes economic sense to ensure that employees who are ill get a diagnosis quickly, so they can make use of the public treatment guarantee. Today you can wait many months for an appointment with a specialist to get your diagnosis.

THE TARGET AUDIENCE

HR Managers in large Danish companies and organisations.

THE SOLUTION

Time is money. This is the essence of the campaign for Falck Healthcare's Quick Diagnosis product. The campaign focuses on what it costs businesses to wait for an ill employee to receive a diagnosis from a specialist. The campaign includes direct mail, banner adverts and a landing page with a calculator that lets you check the waiting time for getting an appointment with specialists dealing with a series of different ailments.

CLIENT FEEDBACK

"In the sales department we are very happy about the campaign. It has given us a practical tool and real evidence for booking meetings. With our complex products these are essential factors for a sale."

Gitte Bang
Sales And Marketing Director, Falck Healthcare

See more pictures from the campaign.