Pimp your projector
THE CLIENT
dnp Denmark – the world's leading supplier of projection screens.
THE CHALLENGE
To activate resellers by helping them book meetings with potential customers.
THE TARGET AUDIENCE
IT and Sales Managers in companies, that use projectors in meeting rooms and classrooms.
THE SOLUTION
With a dnp Supernova screen in front of your projector you can double image brightness compared to projecting onto standard front projection screens. This means that you can present with the lights on. To emphasize the new products we created a campaign that offered businesses the opportunity to try a dnp Supernova screen in their own meeting room.
- Send out 1,000 Direct Mails supported by banner advertising and a landing page featuring a competition. 500 subjects were followed up by telephone. Overall, the campaign resulted in approximately 50 appointments for the dealers and a series of leads requesting further information.
- By using the eye-catching pimped projector, the campaign established a laddish dialogue with the audience, consisting of IT Managers with a penchant for technology and gadgets.
- Call +45 70 260 260 or send an e-mail to Jens Grauslund,
Strategic Director and Partner
