Communications are moving sports
THE CLIENT
TSE Consulting – Guadalajara City, Mexico
THE CHALLENGE
To develop a communications strategy and a creative concept that illustrates the development potential within swimming and the cultural aspects of hosting the World Swimming Championships 2015 in Guadalajara, Mexico. The goal was to ensure that Guadalajara was chosen as host rather than other potential host cities.
THE TARGET AUDIENCE
Decision makers and those entitled to vote in international sporting organizations. In this case the International Swimming Association (FINA)
THE SOLUTION
A visual universe enhancing the specific cultural elements of the region, and one that communicates the potential of swimming in the region. The campaign elements consisted of a bid book, brochures, image films, a website, newsletters, merchandise, etc.
NB: The Refinery has also assisted Qatar in winning the Handball World Championships in 2015. We have also helped Qatar with their bid to host the World Championships in athletics. However, London was chosen as host for the Championships.
- Guadalajara won the bid and will host The World Swimming Championships in 2015.
- To help Guadalajara build an image as the best possible host.
- Call +45 70 260 260 or send an e-mail to Adam Lefeuvre Høyer
