Dansk version

Corporate Social Responsibility (CSR) Report 2010

THE CLIENT

PFA Pension

THE CHALLENGE

To convey PFA's CSR efforts in a dynamic and engaging manner that takes into account the many different target audiences and their various requirements.

THE TARGET AUDIENCE

PFA's many stakeholders: customers, employees, authorities, media and the general public.

THE SOLUTION

A digital magazine for PC and iPad with video, audio and facts on many levels. The standard for CSR reports has long been traditional print media, either as an addition to the company's annual report or as an independent publication. In order to create a more dynamic, engaging and relevant CSR report we converted the annual report into digital format. This is a format that makes it possible to integrate audio and film – as well as structuring the facts on many levels.

CLIENT FEEDBACK

"With the digital edition of the CSR Report 2010, we have taken a major step towards making CSR communication more dynamic. In addition to the report being visually appealing, its multi-level information flow fufils the requirements of our different stakeholders in a really nice way. We have received very positive response from both employees and customers."


Kristin Parello-Plesner
CSR Manager, PFA Pension

See the digital edition of the report.