Hunting for the bottom line
- A conference concept
THE CLIENT
Confederation of Danish Industry (DI)
THE CHALLENGE
To create a universe that markets DI's annual conference for SMEs and works as a content frame for the conference programme. The goal was to attract management and ensure a higher number of attendants than previous years.
THE TARGET AUDIENCE
Managing Directors and managers in small and medium sized companies.
THE SOLUTION
A fictional news-concept with the title "Hunting for the bottom line". We based the idea on the arrogant news reporter Felix Jenzen and four specialists from DI. The party of five heads out into the Danish business community to explore how and when businesses meet today's challenges. The result was four small movies that tied together the political topics of the programmes.
CLIENT FEEDBACK
"The numbers speak for themselves. We have never had this many participants at our SME conference before – and the creative concept created a spectacular and entertaining framework for the day."
Hans Beck Gregersen, Senior Consultant
- The number of participants increased from 240 to 370.
- Serious subjects were presented with humour as an alternative to the traditional documentary style, which is most often used in business conferences.
- Call +45 70 260 260 or send an e-mail to Mette Hegelund
