Confederation of Danish Industry (DI)
To create a universe that markets DI's annual conference for SMEs and works as a content frame for the conference programme. The goal was to attract management and ensure a higher number of attendants than previous years.
Managing Directors and managers in small and medium sized companies.
A fictional news-concept with the title "Hunting for the bottom line". We based the idea on the arrogant news reporter Felix Jenzen and four specialists from DI. The party of five heads out into the Danish business community to explore how and when businesses meet today's challenges. The result was four small movies that tied together the political topics of the programmes.
"The numbers speak for themselves. We have never had this many participants at our SME conference before – and the creative concept created a spectacular and entertaining framework for the day."
Hans Beck Gregersen, Senior Consultant