To develop a tactical campaign that lets resellers cross-sell Jabra headsets to IT/telephony customers.
IT managers/decision makers in medium and large companies – and headset users in these companies.
Studies show that people talking on the phone for three hours a day can save 20 minutes a day if they use headsets. It is an argument that everyone can relate to – even in times of crisis when leaders must decide whether employees should be "allowed" to buy a headset. Dealers can carry out the campaign with web banners, emails or postcards that drive traffic to a co-branded microsite.
"We have received very positive response from our sales companies and their dealers. We found that dealers that previously had not done promotions for our products have used this campaign and placed more focus on Jabra headsets."
Director of Marketing Communications