Save 20 minutes a day
THE CLIENT
Jabra/GN Netcom
THE CHALLENGE
To develop a tactical campaign that lets resellers cross-sell Jabra headsets to IT/telephony customers.
THE TARGET AUDIENCE
IT managers/decision makers in medium and large companies – and headset users in these companies.
THE SOLUTION
Studies show that people talking on the phone for three hours a day can save 20 minutes a day if they use headsets. It is an argument that everyone can relate to – even in times of crisis when leaders must decide whether employees should be "allowed" to buy a headset. Dealers can carry out the campaign with web banners, emails or postcards that drive traffic to a co-branded microsite.
CLIENT FEEDBACK
"We have received very positive response from our sales companies and their dealers. We found that dealers that previously had not done promotions for our products have used this campaign and placed more focus on Jabra headsets."
Jesper Termansen
Director of Marketing Communications
- Convert general interest into leads using a landing page featuring a competition along with the question "What would you do if you had 20 minutes extra a day?" In order to activate people who were not the decision makers themselves the site featured a fun employee-to-boss e-card function.
- The campaign drives to action by using a positive message stating that efficiency and quality at work can go hand in hand. Headsets are not boring office supplies, but the means to save time and gain more profits.
- Call +45 70 260 260 or send an e-mail to Jens Grauslund,
Strategic Director and Partner
